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Strategic market manager/

Aaker, David S

Strategic market manager/ David S Aaker - 6th ed. - USA ; John Wiley and sons, 2001. - 338p. ; 21cm.

ISBN: 9780471415725

Subjects--Topical Terms:
Strategic Management
Marketing
Strategic Market Management

Dewey Class. No.: 658.8 / AAK/S

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