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International marketing/

Cateora, Philip R

International marketing/ Phillip R Cateora, Mary C Gilly and John L Graham - 13th ed. - Chennai: McGraw Hill, 2007. - 838p. ; 28cm.

ISBN: 9780070666993

Subjects--Topical Terms:
Marketing
International Marketing

Dewey Class. No.: 658.84 / CAT/I

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