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Consumer behaviour: Text and cases/

Ramneer Kapoor

Consumer behaviour: Text and cases/ Ramneer Kapoor and Nnamdi O Madichie - New Delhi: McGraw Hill, 2012. - 426p. ; 25cm.

ISBN: 9780071078108

Subjects--Topical Terms:
Consumer Behaviour
Commerce

Dewey Class. No.: 658.8342 / RAM/C

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