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Marketing management: Planning, implementation and control/

Ramaswamy V S

Marketing management: Planning, implementation and control/ V S Ramaswamy and S Namakumari - 3rd ed. - New Delhi: Macmillan, 2002. - 748p. ; 28cm.

ISBN: 0333937198

Subjects--Topical Terms:
Marketing Management
Marketing Management--India

Dewey Class. No.: 658.8 / RAM/M

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