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Advertising and promotion: An integrated marketing communications perspective/

Belch, George E

Advertising and promotion: An integrated marketing communications perspective/ George E Belch and Michael A Belch - 8th ed. - Boston: McGraw Hill, 2009. - 838p. ; 28cm.

ISBN: 9780071284400

Subjects--Topical Terms:
Advertising
Marketing Communication
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Dewey Class. No.: 659.1 / BEL/A

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