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Consumer behavior/

Schiffman, Leon G

Consumer behavior/ Leon G Schiffman and Leslie Lazar Kanuk - 9th ed. - Noida: Pearson, 2008. - 581p + varying pages; 27cm.

ISBN: 9788177589993

Subjects--Topical Terms:
Consumer Behaviour
Marketing

Dewey Class. No.: 658.8342 / SCH/C

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