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Consumer behaviour: Building marketing strategy/

Hawkins, Del I

Consumer behaviour: Building marketing strategy/ Del I Hawkins, David L Mothersbaugh and Amit Mookerjee - 12th ed. - Chennai: McGraw Hill, 2017. - 776p. ; 25cm.

ISBN: 9789351344797

Subjects--Topical Terms:
Consumer Behaviour
Marketing

Dewey Class. No.: 658.8342 / HAN/C

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