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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E

Advertising and promotion : an integrated marketing communications perspective / George E. Belch,Keyoor Purani and Michael A.Belch. - 9th ed. - Chennai: McGraw-Hill, 2013. - 1016p. : 24cm

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising
Sales Promotion
Communication in Marketing

Dewey Class. No.: 659.1 / BLE/A

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