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Citizen brands: Putting society at the heart of your business/

Willmott, Michael

Citizen brands: Putting society at the heart of your business/ Michael Willmott - England: John Wiley and Sons, 2001. - 260p. ; 20cm.

ISBN: 9780470853580

Subjects--Topical Terms:
Social responsibility of business
Brand name products
Product management

Dewey Class. No.: 658.827 / WIL/C

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