Essentials of marketing research/ (Record no. 1347)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332571198 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | NAR/E |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Naresh K Malhotra |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research/ |
| Statement of responsibility, etc | Naresh K Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 425p. ; |
| Other physical details | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Commerce | LIBRARY | LIBRARY | Commerce | 03/04/2023 | 658.83 NAR/E | 1261 | Books |