Marketing research: (Record no. 1404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131731819 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | NAR/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Naresh K Malhotra |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: |
| Remainder of title | An applied orientation/ |
| Statement of responsibility, etc | Naresh K Malhotra and Satyabhusan Dash |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Pearson, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 948p. ; |
| Other physical details | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research Business |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Satyabhusan Dash |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | LIBRARY | LIBRARY | Reference | 11/04/2023 | 658.83 NAR/M | 0362 | Reference | ||
| Commerce | LIBRARY | LIBRARY | Commerce | 02/05/2023 | 658.83 NAR/M | 0360 | Books |