Advertising and integrated marketing managment/ (Record no. 1758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | KRU/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kruti Singh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated marketing managment/ |
| Statement of responsibility, etc | Kruti Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai: |
| Name of publisher | McGraw Hill, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 889p. ; |
| Other physical details | 25cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Commerce | LIBRARY | LIBRARY | Commerce | 28/04/2023 | 659.1 KRU/A | 2839 | Books |