Marketing Research: (Record no. 1852)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a22001577a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.893 |
| Item number | MCD/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDaniel, Charles |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: |
| Remainder of title | The impact of internet/ |
| Statement of responsibility, etc | Charles McDaniel and Roger Gates |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey: |
| Name of publisher | John Wiley and Sons, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 682 |
| Other physical details | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Commerce | LIBRARY | LIBRARY | Commerce | 04/05/2023 | 658.893 MCD/M | 2336 | Books |