Advertising management/ (Record no. 2352)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120312197 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RAJ/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rajeev Batra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management/ |
| Statement of responsibility, etc | Rajeev Batra, John G Myers and David A Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Prentice Hall of India, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 754p. ; |
| Other physical details | 25cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertisement |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Commerce | LIBRARY | LIBRARY | Commerce | 31/05/2023 | 659.1 RAJ/A | 3621 | Books |