00312nam a22001097a 4500020001800000082001900018100002200037245008000059260003000139300001900169650001400188  a9781861525468  a658.8  bKIT/I  aKitchen, Philip J  aThe informed student guide to marketing/cPhilip j Kitchen and Tony Proctor  aLondon:bThomson,cc2001.  a321p. ;b22cm.  aMarketing