00441nam a22001577a 4500020001700000082002000017100002200037245008000059250001300139260003400152300001900186650001400205650002800219700001800247700001800265 a978007352997 a658.84 bCAT/I aCateora, Philip R aInternational marketing/cPhillip R Cateora, Mary C Gilly and John L Graham a16th ed. aChennai:bMcGraw Hill,c2018. a638p. ;b28cm. aMarketing aInternational Marketing aGilly, Mary C aGraham L John