00375nam a22001337a 4500020001800000082001900018100001900037245006300056250001300119260002800132300003200160650002600192700002300218  a9788129711199  a658.8  bKOT/M  aKotler, Philip  aMarketing Management/cPhilip Kotler and Kevin Lane Keller  a12th ed.  aNoida:bPearson,c2006.  a672+ varying pages ;b28cm.  aManagerial Management  aKeller, Kevin Lane