00445nam a22001577a 4500020001900000082002000019100002200039245008000061250001300141260003400154300001900188650001400207650002800221700002000249700001800269 a9780070666993  a658.84 bCAT/I aCateora, Philip R aInternational marketing/cPhillip R Cateora, Mary C Gilly and John L Graham a13th ed. aChennai:bMcGraw Hill,c2007. a838p. ;b28cm. aMarketing aInternational Marketing aPrashant Salwan aGraham L John