TY  - BOOK
AU  - Cateora, Philip R
AU  - Prashant Salwan
AU  - Graham L John
TI  - International marketing
SN  - 9780070666993 
U1  - 658.84   
PY  - 2007///
CY  - Chennai
PB  - McGraw Hill
KW  - Marketing
KW  - International Marketing
ER  -