TY  - BOOK
AU  - Ramneer Kapoor
AU  - Madichie, Nnamdi O
TI  - Consumer behaviour: Text and cases
SN  - 9780071078108
U1  - 658.8342   
PY  - 2012///
CY  - New Delhi
PB  - McGraw Hill
KW  - Consumer Behaviour
KW  - Commerce
ER  -