00377nam a22001337a 4500020001800000082001900018100001500037245008200052260004200134300001900176650001500195700002000210700001300230  a9788182203952  a658.8  bKAJ/P  aKajal Rana  aPrinciples of marketing management/cKajal Rana, Abhishek Yadava and S C Arya  aNew Delhi:bGlobal Publishing,c2011.  a202p. ;b25cm.  aManagement  aAbhishek Yadava  aArya S C