TY  - BOOK
AU  - Ramaswamy V S
AU  - Namakumari S
TI  - Marketing management: Planning, implementation and control
SN  - 0333937198
U1  - 658.8   
PY  - 2002///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing Management
KW  - India
ER  -