00389nam a22001457a 4500020001800000082001900018100001900037245004600056250001200102260003900114300001900153650002500172650001400197650003200211  a9780471659037  a658.8  bAAK/S  aAaker, David A  aStrategic market manager/cDavid A  Aaker  a7th ed.  aUSA ;bJohn Wiley and sons,c2005.  a356p. ;b21cm.  aStrategic Management  aMarketing  aStrategic Market Management