TY  - BOOK
AU  - Ranchhod,  Ashok
AU  - Marandi, Ebi
TI  - Strategic marketing in practice, 2005-2006
SN  - 9780750666541
U1  - 658.802 
PY  - 2005///
CY  - New York
PB  - Elsevier
KW  - Marketing  Management
KW  -  Strategic planning
ER  -