00337nam a22001217a 4500020001800000082002100018100001900039245006700058260003100125300001700156650002300173700001900196  a9780750684040  a 	658.802bBEA/M  aBeamish, Karen  aMarketing planning, 2007-2008/cKaren Beamish And Ruth Ashford  aLondonbElsevier Pbcc2007  a402p.;b30cm  aMarketing planning  a Ashford, Ruth