TY  - BOOK
AU  - Belch, George E
TI  - Advertising and promotion: An integrated marketing communications perspective
SN  - 9780071284400
U1  - 659.1   
PY  - 2009///
CY  - Boston
PB  - McGraw Hill
KW  - Advertising
KW  - Marketing Communication
KW  - Advertisement
ER  -