TY  - BOOK
AU  - Kelly III, Francis J
AU  - Silverstein, Barry
TI  - The breakaway brand: how great brands stand out
SN  - 9780070611870
U1  - 658.827   
PY  - 2005///
CY  - New Delhi
PB  - McGraw Hill
KW  - Branded Products--Marketing
KW  - Marketing
ER  -