00713nam a22001817a 4500020001800000082002100018100002500039245009700064260003600161300001900197650003200216650001400248700002300262942000700285952011200292952011200404999001500516  a9780070611870  a658.827  bKEL/B  aKelly III, Francis J  aThe breakaway brand:bhow great brands stand out/cFrancis J Kelly III and Barry Silverstein  aNew Delhi:bMcGraw Hill,c2005.  a289p. ;b18cm.  aBranded Products--Marketing  aMarketing  aSilverstein, Barry  cBK  001040708COMaMAINbMAINcCOMd2023-05-20l0o658.827   KEL/Bp3140r2023-05-20 00:00:00w2023-05-20yBK  001040708COMaMAINbMAINcCOMd2023-07-13l0o658.827   KEL/Bp3141r2023-07-13 00:00:00w2023-07-13yBK  c2096d2096