TY  - BOOK
AU  - Pride, William M
AU  -  Ferrell O C
TI  - Marketing: Concepts and Strategies
SN  - 9780395728314
U1  - 658.8   
PY  - 1995///
CY  - New York
PB  - Houghton Mifflin
KW  - Marketing
KW  - Marketing Strategies
ER  -