00461nam a22001577a 4500 9780070532854 658.827 PER/B Perry, Alycia Before the Brand: Creating the unique DNA of an enduring brand identity/ Alycia Perry New Delhi: McGraw Hill, 2003. 227p. ; 18cm. Advertising--Brand Name Marketing--Production Winsom III, David BK 0 0 0 0 COM MAIN MAIN 2023-05-24 0 658.827 PER/B 3015 2023-05-24 00:00:00 2023-05-24 BK 0 0 0 0 COM MAIN MAIN 2023-05-24 0 658.827 PER/B 3014 2023-05-24 00:00:00 2023-05-24 BK 2169 2169