TY  - BOOK
AU  - Perry, Alycia
AU  - Winsom III, David
TI  - Before the Brand: Creating the unique DNA of an enduring brand identity
SN  - 9780070532854
U1  - 658.827   
PY  - 2003///
CY  - New Delhi
PB  - McGraw Hill
KW  - Advertising--Brand Name
KW  - Marketing--Production
ER  -