00475nam a22001577a 4500020001800000082002200018100001900040245011000059250001300169260003400182300001900216650002300235650001400258700002600272700001900298  a9789351344797  a658.8342  bHAN/C  aHawkins, Del I  aConsumer behaviour:bBuilding marketing strategy/cDel I Hawkins, David L Mothersbaugh and Amit Mookerjee  a12th ed.  aChennai:bMcGraw Hill,c2017.  a776p. ;b25cm.  aConsumer Behaviour  aMarketing  aMothersbaugh, David L  aAmit Mookerjee