TY  - BOOK
AU  - Hawkins, Del I
AU  - Mothersbaugh, David L
AU  - Amit Mookerjee
TI  - Consumer behaviour: Building marketing strategy
SN  - 9789351344797
U1  - 658.8342   
PY  - 2017///
CY  - Chennai
PB  - McGraw Hill
KW  - Consumer Behaviour
KW  - Marketing
ER  -