TY  - BOOK
AU  - Rajeev Batra
AU  - Myers, John G
AU  - Aaker, David A
TI  - Advertising management
SN  - 9788120312197
U1  - 659.1   
PY  - 2000///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertisement
ER  -