00281nam a22000977a 4500082001900000100001400019245007200033260004100105300001800146650001900164  a659.1  bSHA/F  aShaju P P  aFundamentals of advertising and corporate communication/cP P Shaju  aCalicut:bCalicut University,c2010.  a92p. ;b15cm.  aAdvertisement