00538nam a22001697a 4500020001800000082001800018100002100036245013700057250001200194260003500206300001900241650001800260650002000278650003100298700002100329700001800350  a9781259026850  a659.1 bBLE/A  a Belch, George E  aAdvertising and promotion : an integrated marketing communications perspective /cGeorge E. Belch,Keyoor Purani and Michael A.Belch.  a9th ed.  aChennai:b McGraw-Hill,c2013.  a1016p. :b24cm  a Advertising   aSales Promotion  aCommunication in Marketing  aBelch, Michael A  aKeyoor Purani