00584nam a22001937a 4500 9781259026850 659.1 BLE/A Belch, George E Advertising and promotion : an integrated marketing communications perspective / George E. Belch,Keyoor Purani and Michael A.Belch. 9th ed. Chennai: McGraw-Hill, 2013. 1016p. : 24cm Advertising Sales Promotion Communication in Marketing Belch, Michael A Keyoor Purani BK 0 0 0 0 COM MAIN MAIN COM 2023-06-15 0 659.1 BLE/A 3799 2023-06-15 00:00:00 2023-06-15 BK 2542 2542