Advertising and promotion : an integrated marketing communications perspective
Belch, George E
creator
Belch, Michael A
Keyoor Purani
text
Chennai
McGraw-Hill
2013
9th ed.
monographic
1016p. : 24cm
George E. Belch,Keyoor Purani and Michael A.Belch.
Advertising
Sales Promotion
Communication in Marketing
659.1 BLE/A
9781259026850