TY  - BOOK
AU  -  Belch, George E
AU  - Belch, Michael A
AU  - Keyoor Purani
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1  
PY  - 2013///
CY  - Chennai
PB  -  McGraw-Hill
KW  -  Advertising
KW  - Sales Promotion
KW  - Communication in Marketing
ER  -