TY  - BOOK
AU  - Willmott, Michael
TI  - Citizen brands: Putting society at the heart of your business
SN  - 9780470853580
U1  - 658.827   
PY  - 2001///
CY  - England
PB  - John Wiley and Sons
KW  - Social responsibility of business
KW  - Brand name products
KW  - Product management
ER  -