TY  - BOOK
AU  - Trout, Jack
TI  - A Genie's wisdom: A fabe of how a CEO learned to be a marketing genius
SN  - 9780471236085
U1  - 658.8   
PY  - 2003///
CY  - New Jersey
PB  - John Wiley and Sons
KW  - Marketing--Management
KW  - Branding
ER  -