TY  - BOOK
AU  - Balter, Dave
TI  - Grapevine: Why buzz was a fad but word of mouth is forever
SN  - 9781591842286
U1  - 659.13   
PY  - 2008///
CY  - London
PB  - Penguin Books
KW  - Word-of-mouth advertising
KW  - Business
KW  - Viral marketing
ER  -