TY  - BOOK
AU  - Praveen MV
AU  - Meena Gupta
TI  - Consumer behaviour
SN  - 9789348507808
U1  - 658.8342   
PY  - 2025///
CY  - Calicut
PB  - Calicut University Press
KW  - Consumer Behaviour
KW  - Commerce
KW  - II Semester Textbook
KW  - FYUGP
N1  - For MCom 3 rd Semester
ER  -