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1.
Advertising and promotion: An integrated marketing communications perspective/ George E Belch and Michael A Belch by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston: McGraw Hill, 2009
Availability: Items available for loan: LIBRARY (1)Location, call number: Commerce 659.1 BEL/A.

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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch,Keyoor Purani and Michael A.Belch. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: McGraw-Hill, 2013
Availability: Items available for loan: LIBRARY (1)Location, call number: Commerce 659.1 BLE/A.

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