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1.
Strategic market manager/ David A Aaker by
Edition: 7th ed.
Material type: Text Text
Publication details: USA ; John Wiley and sons, 2005
Availability: Items available for loan: LIBRARY (2)Location, call number: Commerce 658.8 AAK/S, ...

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2.
Advertising management/ Rajeev Batra, John G Myers and David A Aaker by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Prentice Hall of India, 2000
Availability: Items available for loan: LIBRARY (1)Location, call number: Commerce 659.1 RAJ/A.

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