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Advertising and promotion : an integrated marketing communications perspective / George E. Belch,Keyoor Purani and Michael A.Belch. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: McGraw-Hill, 2013
Availability: Items available for loan: LIBRARY (1)Location, call number: Commerce 659.1 BLE/A.

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Connective selling: The secrets of winning ' Big Ticket' sales/ John Timeperley by
Material type: Text Text
Publication details: Chichester: Capstone, 2004
Availability: Items available for loan: LIBRARY (1)Location, call number: English shelf 658.85 TIM/C.

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