000 00481nam a22001697a 4500
020 _a0333937198
082 _a658.8
_bRAM/M
100 _aRamaswamy V S
245 _aMarketing management:
_bPlanning, implementation and control/
_cV S Ramaswamy and S Namakumari
250 _a3rd ed.
260 _aNew Delhi:
_bMacmillan,
_c2002.
300 _a748p. ;
_b28cm.
650 _aMarketing Management
650 _aMarketing Management
_zIndia
700 _aNamakumari S
942 _cBK
999 _c1698
_d1698