| 000 | 00495nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9780071284400 | ||
| 082 |
_a659.1 _bBEL/A |
||
| 100 | _aBelch, George E | ||
| 245 |
_aAdvertising and promotion: _bAn integrated marketing communications perspective/ _cGeorge E Belch and Michael A Belch |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston: _bMcGraw Hill, _c2009. |
||
| 300 |
_a838p. ; _b28cm. |
||
| 650 | _aAdvertising | ||
| 650 | _aMarketing Communication | ||
| 650 | _aAdvertisement | ||
| 942 | _cBK | ||
| 999 |
_c1989 _d1989 |
||