000 00465nam a22001577a 4500
020 _a9780070611870
082 _a658.827
_bKEL/B
100 _aKelly III, Francis J
245 _aThe breakaway brand:
_bhow great brands stand out/
_cFrancis J Kelly III and Barry Silverstein
260 _aNew Delhi:
_bMcGraw Hill,
_c2005.
300 _a289p. ;
_b18cm.
650 _aBranded Products--Marketing
650 _aMarketing
700 _aSilverstein, Barry
942 _cBK
999 _c2096
_d2096