000 00451nam a22001697a 4500
020 _a9780395728314
082 _a658.8
_bPRI/M
100 _aPride, William M
245 _aMarketing:
_bConcepts and Strategies/
_cWilliam M Pride and O C Ferrell
250 _a9th ed.
260 _aNew York:
_bHoughton Mifflin,
_c1995.
300 _a753p. ;
_b28cm.
650 _aMarketing
650 _aMarketing Strategies
700 _a Ferrell O C
942 _cBK
999 _c2102
_d2102